When I started my business almost four years ago, I read every business book I could get my hands on. Apart from a paper route in grade school, I didn’t have a business background. I hadn’t even taken any business classes in college. But after seeing many hardworking colleagues get laid off during the 2009 recession, I realized I wanted to call my own shots and be my own boss.
Needless to say, I had some catching up to do.
So I went to the library and the book store and got a stack of books on marketing, sales, and business finance. You name it, I read it. The problem was that I couldn’t always put these books into a context that made sense to me. I didn’t want to run a Fortune 500 business. I didn’t have a marketing team. I didn’t even know if I wanted to hire employees. I just wanted work for myself and build something of my own.