While many cities strive for a spectacular appearance at night, Zurich follows a modest strategy for nocturnal illumination. Numerous urban centers in the world are oversaturated in the evening, with individual buildings calling for attention through bright light, harsh contrasts, or colorful façade lighting. In contrast, the Zurich master plan for lighting has focused on an overall image of sensitive light levels with white light. But this nocturnal presence far from simple design, and is instead based on detailed urban studies and precise, customized projections, where technology is discretely hidden in favor of authentic culture.